Subaru Canada, Inc embraced the warm weather with its best-ever June sales.
5,790 units retailed marked a new record for the month and a 61.9 percent increase over June 2022. Year-to-date sales climb to 24,894 models and account for a 13.8 percent increase over the same time last year.
The Subaru BRZ and Outback both recorded their best month of all time, with the BRZ selling 180 units and the Outback 1,604. The 2023 BRZ continues to offer driving thrills with a low centre of gravity and 228 horsepower thanks to its 2.4-litre boxer engine paired with a rear-wheel drive layout. The 2024 Outback boasts improved technology, design, and safety with now-standard Subaru EyeSight Driver Assist Technology with a Wide-angle mono camera for improved pedestrian and cyclist detection.
The all-new 2024 Subaru Crosstrek and 2023 WRX had their best June ever, selling 2,472 and 496 units, respectively. A Canadian favourite, the 2024 Crosstrek improves upon the current best-selling model with new looks, improved technology, and refined driving comfort. The rally-icon WRX continues its strong sales performance in 2023, following its best-ever month in May. Ascent and Legacy also beat their June 2022 sales numbers, contributing to this best-ever June for the brand.
“Canadians love the summer and seek a vehicle companion that will allow them to maximize these fleeting warm months,” said SCI Chairman, President, and CEO Tomohiro Kubota. “We are proud to offer that perfect partner, enabling all Subaru customers to go anywhere and everywhere with capability, reliability, and safety.”
|3,577||Previous year (same month)|
|61.9 %||MTD sales vs. STLY|
|13.8 %||YTD sales vs. STLY|
|37.5 %||Current quarter sales vs. STLY|