The future of wholesale marketing is here with the arrival of OPENLANE, bringing you the best of ADESA Canada and TradeRev in an all-new combined marketplace.

With more than 60,000 vehicles available every month and over 15,000 active dealers, OPENLANE offers a wide selection of inventory to fit every business and fill any lot—from high-mileage vehicles to luxury models and everything in between.

“Our vision is to build the world’s greatest digital marketplace for used vehicles, and we are advancing that vision by bringing together all of our sellers, buyers and vehicles under OPENLANE,” said Peter Kelly, CEO. “Over the past decade, we’ve built and acquired some of the leading digital platforms in our industry. Combining the best features and functionality from this technology and unifying our supporting operations will help us create the fastest, easiest and most active digital marketplace available. With flexible sale formats and thousands of cars offered each day—including exclusive, first access to a significant majority of North America’s off-lease inventory—customers will be able to list, bid and buy anytime, anywhere.”

OPENLANE puts you in the driver’s seat to wholesale your way, with the industry’s only 24/7, multi-channel, full service marketplace. Reach the largest and most vibrant buyer network in Canada. Combine the power of tech and metal to take you from listing to delivery, and everything in between, with data-driven solutions that optimize your returns and deliver results.

OPENLANE’s unbiased condition reports, reconditioning and transportation services, and buyer protections provide solutions from sourcing to delivery. The OPENLANE Market Guide brings industry-defining data to your fingertips, fueling your buying and selling decisions.

Launching later this year, OPENLANE Pro dealers can take their buying and selling to the next level. Pro members will get free access to add-on services, the OPENLANE Market Guide, white-label digital retailing tools, and discounted fees for sales and purchases. Plus, Pro dealers get access to our PayDay rebate program. The more you sell, the more you earn.

Get started and schedule a demo of the all-new OPENLANE now at OPENLANE.ca.

Sponsored content by OPENLANE