iA Auto Finance Ranks 2nd in J.D. Power 2023 Canada Dealer Financing Satisfaction 

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iA Auto Finance takes the number two spot in the retail non-captive non-prime segment. Photo J.D. Power

For the third year in a row, iA Financial Group’s subsidiary, iA Auto Finance, ranked second in dealer satisfaction in the retail non-captive non–prime segment, according to the J.D. Power 2023 Canada Dealer Financing Satisfaction Study.

“I would like to sincerely thank our dealer partners across Canada,” said Charles Parent, President, iA Auto Finance. “We are proud to have achieved a second-place finish for the third year in a row. This reflects the quality of our service offering and the remarkable commitment of all our employees to providing the highest quality service to our dealers.”

iA Auto Finance achieved an overall score of 791 on a 1,000-point scale, only 10 points behind the first-place finish and 42 points ahead of the third-place finish.

The Canada Dealer Financing Satisfaction Study, now in its 25th year, this year captures 7,017 finance professional evaluations across three segments, all from new-vehicle dealerships in Canada. The study, available here, was fielded in February–March 2023 and was redesigned this year to better capture and reflect dealers’ experiences with their lenders in their own words.



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