These limited-production vehicles were sold out long before the general public learned about their existence.
Aston Martin has one of those supply and demand problems all manufacturers dream of. Soon after announcing the production of a limited number (only 499) of DBS 770 Ultimate models, they sold out. Customers from various parts of the globe lined up for a chance to own one of these limited-production vehicles.
In fact, the original news release about the vehicle came out on January 4, 2023, and just two weeks later, Aston Martin announced the following: “Order book already closed. Deliveries scheduled to begin Q3 2023.”
As Morgan Theys, Head of Public Relations for Aston Martin The Americas put it, “All units have been spoken for.”
The Ultimate nameplate has a rich history. “Reserved only for Aston Martin’s range-topping series production models, in addition to being used on two generations of DBS it has also featured on both generations of Vanquish,” the company explained in an information package sent to the media. “Each time celebrating the end of an era as production of an outgoing model line comes to a close. Due to their rarity and significance, cars bearing the Ultimate name are amongst the most highly-prized of all contemporary Aston Martin models.”
According to the company, the DBS 770 Ultimate will be the most powerful production of Aston Martin ever, and the fastest and most powerful DBS to date, which is one reason why it’s worthy of the “Ultimate” moniker.
Powered by a massive quad-cam 5.2L V12 that pumps out 760-hp at 6,500 rpm, and 664 lb-ft- of torque from just 1,800 rpm all the way through to 5,000 rpm, the DBS 770 Ultimate boasts a top speed of 340km/h. Power is transferred to the wheels through an 8-speed automatic transmission, and a mechanical limited-slip differential assures that the power and torque are not wasted.
Another reason why the word “Ultimate” is in the name is that this is the end of an era for Aston Martin. “When an iconic model generation reaches the end of production it is important to mark the occasion with something special, says Roberto Fedeli, Chief Technology Officer for Aston Martin. “In the case of the DBS 770 Ultimate, we have spared nothing in ensuring the final version of our current series production flagship is the best in every respect. Not only is it the fastest and most powerful DBS in our history, thanks to a comprehensive suite of improvements to the transmission, steering, suspension, and underbody structure, it is also the best to drive.”
What makes the DBS 770 Ultimate “the best to drive?” Consider the following: the transmission has been calibrated to enhance shift speeds, the vehicle is equipped with massive carbon brakes, a new solid-mounted steering column promises a more precise connection between the driver and the road, the adaptive damping system has been calibrated to deliver both control and a comfortable ride, and carbon fibre is used strategically throughout… to name just a few of the features.
The interior has been designed to both resemble the cabin environment of the current DBS, as well as add a bit of dazzle and pizzazz to set the DBS 770 Ultimate apart from the pack. Naturally, only the best will do, which is why sports seats “trimmed in full semi-aniline leather and Alcantara, featuring a ‘fluted’ quilt and perforation pattern” is standard equipment. Aston Martin’s performance seats can be selected as an option.
Each model can be personalized with the assistance of Aston Martin’s “Q” division (James Bond fans will appreciate the reference). Buyers can choose from a wide range of “Q by Aston Martin” bespoke options including painted wheels to match body or graphics colours, tinted carbon fibre and woven leather seat inserts, trim inlays and a carbon fibre steering wheel.
Owning a piece of history
Assuming the DBS 770 Ultimate was still available for sale, which it’s not, how much would it cost to own a piece of history? The suggested price for this limited-production vehicle varies, depending on the model. The coup starts at £314,000 (CDN $521,000), while the Volante has a base price of £337,000 ($560,000).
In all, Aston Martin will be manufacturing 300 Coupes and 199 Volantes. Each vehicle will be fitted with a unique set of sill plaques showcasing the Aston Martin Wings, DBS 770 Ultimate logo and limited-edition numbering signifying the vehicle as one of the 300 Coupes or 199 Volantes.
Production started in Q1 of 2023, with the first deliveries scheduled to begin during Q3 of 2023. The company would not say how many of these highly-prized vehicles will make their way to Canada.