KAR Auction Services, operator of digital marketplaces for wholesale used vehicles, launched a simplified and user-friendly new website experience for its ADESA Canada marketplace. 

The newly designed ADESA.ca website provides greater clarity of products and services for both buyers and sellers—allowing current and prospective customers to easily navigate and find the tools they need.

“We have led the move to online wholesale marketplaces in Canada for two decades, and this shows our continued focus on empowering customers to drive the results they need,” said Trevor Henderson, Chief Operating Officer of ADESA Canada. “These enhancements make it easier than ever for dealers to access and explore inventory, and understand the wraparound services and offerings we provide that can help further drive sales and improved outcomes for their business.”

The revamped website is now live for ADESA Canada customers. Customers can learn about the marketplaces and types of services offered. New additions to the site include consignor locations, buyer and seller demos and an updated purchases page for buyers to manage purchases across both ADESA and TradeRev in one place.

“We spend a lot of time with our customers to better understand their needs, and our teams are continuously working to refine and simplify the customer experience—from providing additional insights to simplifying transactions on the site,” said James Coyle, Chief Digital Officer at KAR Global. “All of these developments further drive success for our customers and their businesses.”