TRADER Announces Return of Carology

TRADER has announced the return of its flagship automotive event – Carology: The Science of Selling Cars on April 20 at 1 p.m. ET.

The virtual event will feature expert speakers deep-diving into successful strategies and techniques from online marketplace giants and laying out the current online Canadian automotive landscape.

A TRADER dealer partner will also share first-hand experiences providing a dealer perspective when touching on post-pandemic adaptation strategies and proven methods to leverage industry disruption to drive tangible results for your dealership operations.

Register for free at carology.bespokeav.ca.

This year’s event will be a deep dive into strategies and techniques, selling practices dealers can implement within their operations and trends in Canadian automotive consumption.

Attendees will be instilled with actionable insights, exclusive data and learnings, imparting a deeper understanding of how to connect with Canadian automotive shoppers in the present digital world.

Hosted by Ian MacDonald, Chief Marketing Officer, TRADER, the speaker lineup includes:

• Andrew Tai, CEO of Motoinsight
  • Keynote: Learnings for Dealers from Online Marketplace Giants

• Bryan Segal, Vice President of Commercial, Comscore
  • Comscore Methodology & Canadian Online Automotive Marketplace Performance

• Cathie Pattison, Dealer Principal, One Price Used Car Superstore
  • The Automotive Ice Age: Post-Pandemic Adaptations to Selling Used Cars

• Baris Akyurek, Director, Marketing Intelligence TRADER
  • Canadian Automotive Market Insights & Marketplace Performance Update

“TRADER’s annual Carology event was introduced with the vision of providing Canadian dealers with strategic and tangible insights to navigate the ever-evolving digital automotive landscape,” says Ian MacDonald, Chief Marketing Officer, TRADER.

“The event brings together esteemed automotive experts from different sectors to share their unique perspectives to enhance understanding of changing consumer behaviours before going one step further in showing dealers how they can leverage these insights to scale and grow their everyday operations.”