Larry Dominique has been appointed Senior Vice President of Alfa Romeo Brand for North America.

In this position, he is responsible for sales and marketing strategic operations for the company’s Alfa Romeo brand in Canada, the United States and Mexico.

He will report to Mark Stewart, North America Chief Operating Officer, and functionally to Jean-Philippe Imparato, Brand Chief Executive Officer, Alfa Romeo – Stellantis.

Most recently, Dominique was President & Chief Executive Officer of PSA in North America with responsibility for all PSA North America commercial activities and planning since 2017.
Prior to that, he was President of ALG in the United States from 2011 to 2015.

Dominique brings vast experience from across the automotive industry, having held several roles of increasing responsibility at Nissan (1989-2011), Chrysler Corporation (1987-1989) and General Motors (1984-1987).