Kia Canada has unveiled its first-ever Virtual Auto Show Experience, an advanced, immersive virtual brand platform that promises to connect Canadians with Kia’s innovative lineup of products, from February 22nd until April 30th, 2021.
The first of its kind in Canada, the unique, 3D environment provides Canadians, media, and automotive enthusiasts the ability to experience the full Kia Canada lineup, partake in interactive virtual experiences, and to witness Canadian-specific new product launches. The free, virtual platform is fully accessible by desktop and offers a modified mobile option, allowing Canadians to discover a world of vehicles from the comfort and safety of home.
“What began as a solution to not having in-person auto shows evolved into a contemporary, category-leading consumer experience,” says Kia Canada’s Chief Operating Officer, Elias El-Achhab. “Our team has created a truly immersive virtual space, and we can’t wait for Canadians to see everything they are able to do within our platform that leverages innovative technology,” he adds.
A virtual experience
While we can’t connect in person just yet – every Canadian will have the opportunity to learn more about the Kia models they’re drawn to, from full 3D models to interior 360s. Users will enter the platform to a central lobby space, where they’ll be greeted with a fly-by video of the full virtual environment. Within, they can visit specific models, special presentations or one of Kia’s four environments: Performance, Safety, Technology and Green.
“The best way to fully experience our award-winning products is in person, however given the impact of COVID-19, we’ve pivoted to leverage actual design data to help bring our vehicles to life in this virtual environment,” says Michael Kopke, Kia Canada’s Director of Marketing. “The virtual auto show presents the perfect opportunity to engage one-on-one with the brand, at your own pace and in the comfort and safety of home,” he adds.
Visiting the Kia Canada lineup
Attendees can peruse the complete Kia Canada lineup to learn more about the award-winning array of products. When discovering each model, users will be brought to a tailored breakout room where they can explore the model in 3D, inside and out, and 24/7 live chat support with a Kia specialist is available to respond to any product questions, or to book an appointment at a Kia dealership.
Kia has even made it that much easier to envision a new model in your driveway—quite literally. The Virtual Auto Show’s AR extension for mobile allows users to project any given model into their immediate surroundings, to visualize it as their very own. Canadians are encouraged to share their most creative photo of their AR in-action, using the hashtag #KiaVASExperience or by tagging @KiaCanada for a chance to win weekly prizes (rules and regulations available here).
The Kia Virtual Auto Show will also house two special new product introductions from the executive team at Kia Canada. The first will take place in the platform, Tuesday February 23rd at 2:00 p.m. EST. Follow @kiacanada to stay-tuned for timing and dates of upcoming product news
Games, prizes and more
The brand has introduced a number of epic prizes to be won by visiting the platform. Users can collect a series of badges by engaging with different brand experiences. Each badge collected counts as an entry towards the chance to win tons of daily prizes and a grand prize of a 1-year lease on a Kia Stinger GT Limited (rules and regulations available here).
The Kia Virtual Auto Show is accessible here, and is active and free to Canadians until April 30th, 2021.