Lexus to Unveil New Concept and Brand Vision This Spring

Lexus will be unveiling their new vision for the brand this coming spring.

“This year, Lexus will take a new step forward is aiming to make the diversified lifestyles of our customers more rewarding,” said Lexus International President, Chief Branding Officer Koji Sato.

“This Spring, we will unveil our new brand vision, along with a new concept, which illustrates our intentions for the future and marking the beginning of the next generation of Lexus. Furthermore, we will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond.

“From here on as well, by being considerate of our customers around the world and engaging in car-making that exceeds their expectations, we will continue to take up the challenge of delivering happiness to all people who come into contact with Lexus. I look forward to sharing more with you soon.”