Volkswagen Canada Launches “The Carbon Neutral Net”

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A more sustainable site. PHOTO Volkswagen

Volkswagen Canada is reimagining the future of mobility and encouraging consumers to Be the Change.

With new initiatives, new vehicles, and a new way to move, the Volkswagen Group is ready to hit the road with a worldwide journey toward sustainability—and they’re starting it with a $50 billion investment into e-mobility efforts, and the launch of their all-new, all-electric ID.4.

Now, in collaboration with TYPE1, Volkswagen Canada has launched “The Carbon-Neutral Net” to educate Canadians about sustainability in the digital world. In doing so, they’ve created a more sustainable browsing experience that reduced electric vehicle web pages to little more than black and white text—even the images—that have significantly lowered the amount of embedded data.

What is a digital carbon footprint?

73% of Canadians are unaware that online activity has a carbon footprint, especially the internet. Search queries, streamed videos and cloud computing are executed billions of times a day, increasing the global demand for energy and as a result, increasing carbon emissions.

Surprisingly, the internet accounts for around 4% of global CO2 emissions – the same as the airline industry. While 72% of Canadians were surprised to learn that the internet accounts for as much CO2 as the airline industry, 81% said they wanted to try to reduce their Digital Carbon Footprint.

How is this possible? By reducing the amount of data embedded in online media, which can then lower the amount of CO2 produced and reduce our digital carbon footprint.

Volkswagen brought its sustainable digital vision to life by removing all colours and photographs and replaced everything with over 1.5 million live ASCII text characters.

The result? A browsing experience cleaner than 99% of the 2-milllion+ pages tested by Website Carbon (the digital carbon emissions calculator), who conducted a full manual assessment of every page in the browsing experience to verify the results. The Carbon-Neutral Net produces an average of only 0.022 grams of CO2 per page view, compared to the average website which produces 1.76 grams of CO2 per page view.

Now, all of Volkswagen’s sustainability-focused content is visible the way it was meant to be read: in the most carbon-efficient way possible.


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