Kelley Blue Book’s Inventory Lead Program Connects Dealers to Buyers

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Photo: Kelley Blue Book Canada

Kelley Blue Book is now offering Canadian dealers an Inventory Lead Program that connects them and their inventory directly to car buyers on the recently launched KBB.CA. 

“In addition to the many benefits that Kelly Blue Book’s MarketLens and Pricing Service API solutions deliver, our new Inventory Lead Program provides our partners with an even more holistic solution by delivering customer leads directly from KBB.CA,” said Stephanie Turner, Head of Product, Cox Automotive Canada and Brazil.

A trusted leading voice for vehicle valuations and automotive research for more than 90 years, Kelley Blue Book has built a fulsome set of Canadian tools to improve the remarketing process that begins with delivering the values and confidence the industry and its dealers are looking for.

The new Kelley Blue Book Inventory Lead program leverages the recently launched KBB.CA website where consumers can find the right price for the car they want to buy or sell, read expert reviews and comparisons about the top vehicles available in Canada, and browse through thousands of new and used vehicle listings.

The Inventory Lead Program posts dealer inventory and features their locations on KBB.CA to receive leads directly from consumers. Dealers receive leads from car buyers looking to trade-in their vehicle, wanting to receive a quote on a new vehicle or browsing through available inventory across the country. Key Kelley Blue Book Inventory Lead Program features include:

Inventory Leads
  • Dealers can list their inventory on KBB.CA’s Cars For Sale
  • Inventory will be strategically placed on the dealer Homepage, pricing pages or vehicle reviews that match the brand and/or model
Trade-In Leads
  • Car buyers looking up their vehicle’s trade-in value can request an offer from a local dealer to purchase their vehicle
New Car Price Quotes Leads
  • If a car buyer is researching a new vehicle, they can request a quote to purchase from a local dealership

Providing the foundation to a complete solution for dealers is the Kelley Blue Book used vehicle values, which are based on real-time transactions and listings of what the market is paying for vehicles, with adjustments made every three weeks by local analysts to reflect changes in market conditions.

With the specific business results that the MarketLens, Pricing Service API, and Inventory Lead Program solutions provide paired with strong traffic and  many of Canada’s dealerships listing thousands of vehicles on KBB.CA, Kelley Blue Book has the tools, leads and insights to give Canadian dealers and automotive industry stakeholders a competitive advantage.

To find out more about the new Inventory Lead Program and any information about Kelley Blue Book’s Canadian offerings, please contact [email protected].


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