Maserati Celebrates 106 Years From A to Z

This year Maserati has entered a new phase in its history. 

Maserati celebrates its foundation and its history reaching back more than a century, and looks towards the future. Exactly 106 years ago, Alfieri Maserati joined forces with his brothers Ettore and Ernesto to establish “Alfieri Maserati”, at number 1A on via de’ Pepoli, in the heart of Bologna, Italy.

“Maserati from A to Z” is a visual journey with a rapid flow of images making up an exciting story, recounting the Brand’s spirit and its constant striving for performance, innovation and exclusivity. The storytelling is timed to the beat of the alphabet and lists what Maserati has been and what it will be in the future.

Maserati Brand Movie

The film, “Maserati A-Z“, is a celebration of the Brand. A short film that highlights all the various factors behind Maserati’s audacity. The storytelling is punctuated by the letters of the alphabet and is the perfect representation of the Brand’s past, present and future.

In four minutes, the film features over 30 vehicle models and a modern, eclectic cast. The Soundtrack is a special “Maserati Mix” of the iconic “The Chase” by Giorgio Moroder.