Honda is giving gaming and automotive enthusiasts a first glimpse of what’s in store for the all-new 11th-generation Civic, in prototype form, Tuesday, Nov. 17 live on Honda’s Head2Head Twitch channel.
This special edition episode of Honda Head2Head on Twitch will begin live at 8 p.m. ET, with the Civic reveal at 9:45pm ET. The reveal also will feature a live performance by Grammy-nominated ART@WAR/Atlantic Records recording artist, Cordae.
Honda’s Civic will undergo a full redesign. A teaser image and video released today give viewers a glimpse of the all-new Honda Civic through a geometric looking glass, which will all take shape to reveal the new Civic on Nov. 17.
The all-new Civic Sedan will launch in late Spring 2021, as a 2022 model-year vehicle.
Honda and Esports
Honda has a significant presence in gaming and esports, as the automotive partner of Team Liquid and the Riot Games League of Legends Championship Series. In addition, Honda’s gaming strategy includes a partnership with Twitch, where the Honda Head2Head gaming channel, now in its third season, is the auto-branded channel on the platform.
With Twitch’s average daily visitors reaching 17.5 million, Honda aims to grab the attention of the audience behind the explosive growth of esports.
The Civic reveal on Honda’s Head2Head Twitch channel will be hosted by Rachel Seltzer and MonsterDface. The hosts will be joined by eight participants: Four top Fortnite players and four top Twitch streamers. The two teams will battle it out in Fortnite, the world’s most popular battle royale game, ranking second on Twitch’s most streamed games. Honda also will have a presence on endemic gaming communities, including Twitter and Reddit, to support the reveal of the new Civic.