Genesis Reveals New GV70 SUV

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The new GV70 SUV is covered with a camouflage design. Photo: Genesis

The camouflaged GV70 will be tested on public roads in Korea for one month.

Observers who are fortunate to catch it in the wild can scan a QR code on the vehicle’s wrap to learn more about the camouflage pattern and G-matrix.

“We are thrilled to share this early sneak preview of our second SUV, the Genesis GV70,” said Genesis official. “It telegraphs an exciting new design and reinforces the core brand values that run through our lineup. We look forward to sharing full details on GV70 with everyone in the near future.”

While specific details are presently hidden by the bespoke G-Matrix camouflage pattern, the evolution of Genesis’ signature “Athletic Elegance” design language is noticeable.

G-Matrix is inspired by the diffused reflection of light from precision cut diamonds.

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