LAR and Otolane Develop Online Auction Platform

Leader Auto Resources (LAR) and Otolane combine forces to offer an online solution for franchised car dealers to buy and sell used car inventory.

Combining LAR’s sales and marketing experience with Otolane’s technological knowledge, these two Montreal-based companies are now working together to create opportunities for car dealers in Quebec by offering a product and service alternative for the commercial transaction of pre-owned vehicles.

The Otolane online app is a solution for dealers for delivering ease of use, reliability and tactical data that is integrated into the platform. Car dealers can not only streamline their buying and selling of cars but enjoy the advantages of having integrated data from the Canadian Black Book for VIN descriptions and CARFAX Canada reports for vehicle history, as well as special rates on financing and transportation options through strategic partnerships. Otolane covers wholesale auctions and trade-ins and can be used on laptops, tablets and mobile devices.

Now LAR will be offering Quebec dealers their best-in-class online auction platform, delivering the most risk free, reliable and easy to use solution.

LAR dealer-members are company shareholders who benefit from their buying group’s negotiating power to deliver the most competitive pricing on virtually all products and services needed to keep their operation running. Now LAR will be offering the Otolane platform across the province in a special development project designed to evaluate its rapid adoption and usage at competitive expense.