Subaru Canada announces a historic sales month as the all-new 2020 Outback, 2020 Ascent, Crosstrek and Forester drive them to their best-ever July with 5,678 units sold.
Subaru’s July sales performance is the brand’s third best month ever with the sales total representing a 10.1 percent increase compared to the same period last year. It marks the best July ever for SCI as the brand regains momentum from its record start to the year.
“2020 continues to be a challenging year for Canadians,” explained SCI Chairman, President and CEO, Yasushi Enami. “With an emphasis on award-winning safety and a combination of quality and reliability, I am confident we’ll continue to exceed customer expectations with our fantastic product lineup and support for Canadians across the country.”
Ahead of the pack, the all-new 2020 Outback set its best month ever with 1,232 units sold, representing a 14.7 percent increase over the same month last year. The 2020 Ascent posted its best July ever with 407 units sold, a 39.4 percent surge from last July. Crosstrek and Forester also had their best July, selling 1,459 and 1,368 units respectively, 2.2 and 22.5 percent increases over the same period last year. The 2020 BRZ had a strong month, selling 66 units, an increase of 65 percent over last July. And the Legacy achieved 126 units sold, a 0.8 percent jump.
Regionally, Quebec recorded its best sales month ever, while the Atlantic region set their best ever July to date.