The Cadillac LYRIQ marks the beginning of a new chapter for the brand – one that is all-electric and redefines the boundaries and limits of mobility and connectivity.

Cadillac is laying the groundwork for this future by rethinking the interaction between the driver and the vehicle.

This is evident in the all-new Escalade with impressive technologies like the first curved OLED in the industry, the industry’s first AKG studio reference system and Super Cruise.

Join Cadillac on Thursday, August 6, 2020, at 7 p.m. ET for the virtual debut of the Cadillac LYRIQ show car and introduction of the next chapter for the brand.

They will go behind the scenes and the Cadillac’s team will explain how they are making Cadillac’s vision a reality.

You can view the above video, which celebrates Cadillac’s spirit of innovation and hope for the future.