Behind the Scenes – Seeing the Porsche 911 in Production

The “My Porsche” web portal is now becoming even more attractive: the new “Behind the Scenes” function gives customers an exclusive insight into production at the sports car manufacturer in Zuffenhausen. 

911 customers will now receive regular updates from the time they order their car until it arrives in Canada, including pictures from the production line.

For the 911, Porsche has already installed cameras at two relevant stations and linked them to the production software. Two more cameras will be added soon. “My Porsche” is the centralized customer portal for car owners that bundles all the offerings and services available for individual cars.

“Our customers have always been able to custom-build the vehicle of their dreams, thereby creating a personal connection,” says Marc Ouayoun, President and CEO Porsche Cars Canada, Ltd. “With Behind the Scenes, we are enhancing this experience by offering the ability to keep track of their dream sports car making its way through the production process.”

The application will be available first for 911 new car customers. Other models will follow. Besides photos from the production, “My Porsche” provides customers with additional exclusive information on their car. The portal is also available as an app.