Management changes announced for Canada.
Nissan is announcing a change to its Canadian management team, effective April 1, 2020. Steve Rhind, currently director of marketing at Nissan Canada and Adam Paterson, currently managing director of INFINITI Canada, will switch positions.
Rhind will be responsible for all aspects of INFINITI in Canada, and will report to Jeff Pope, vice president, INFINITI Americas. Paterson will be responsible for the planning and implementation of all marketing communications and media for national; retail; digital; customer relationship management; sponsorships and auto shows… as well as for the product planning, and day-to-day market actions of Nissan products. He will be reporting to Steve Milette, president of Nissan Canada.
“Adam and Steve have been pivotal to NCI’s success in recent years, leading their respective teams to sales growth and effective brand evolution for both Nissan and INFINITI,” said Milette. “In their new roles, Steve and Adam will be able to apply their proven leadership skills and expertise with a fresh perspective to further revitalize NCI’s business. This happens at an opportune time as we prepare to offer Canadians the freshest vehicle lineup among our key competitors.”