New partnership will assure that all eligible vehicles drive off dealers’ lots with satellite radio activated.

A new agreement between SiriusXM Canada and autoTRADER.ca will see SiriusXM radios activated by autoTRADER.ca in properly equipped vehicles, at participating dealers, while capturing photos of inventory to go online. 

This ensures that the three-month complimentary trial of SiriusXM’s services is active in all equipped vehicles as they leave the lot.

“We’re so excited to partner with SiriusXM for the first time on this mutually-beneficial initiative,” said Mark O’Brien, Vice President Sales, autoTRADER.ca. “Ultimately, we share the same goal of providing more value to our consumers and this achieves just that using existing infrastructure.”

Clients who purchase a SiriusXM-equipped vehicle via a participating dealer are eligible for a free trial of SiriusXM.

“Through autoTRADER.ca’s expert representatives we are now able to make sure our commercial-free music and exclusive content is active at the time a customer gets into their vehicle and drives off the lot,” said Mike Mazgay, Vice President, Automotive Remarketing and Dealer Operations, SiriusXM Canada. “This partnership adds value to SiriusXM, our partner dealers and ultimately their valued customers.”