Jaguar Land Rover Reinvents the Seat

Autosphere » Dealerships » Jaguar Land Rover Reinvents the Seat

The seat of the future makes your body think you’re walking.

Jaguar Land Rover is developing a shape-shifting system designed to improve customer wellbeing by tackling the health risks of sitting down for too long. The ‘morphable’ seat uses a series of actuators in the seat foam to create constant micro-adjustments that make your brain think you’re walking.

The seat system continually adjusts to optimize customer wellbeing on long journeys with micro-adjustments that simulate the rhythm of walking.

“The wellbeing of our customers and employees is at the heart of all our technological research projects,” said Dr. Steve Iley, Jaguar Land Rover Chief Medical Officer. “We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe.”

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