Polestar has announced the appointment of Mike Whittington as head of Global Sales Operations.

Whittington, a 20-year automotive industry veteran with a background in global infrastructure, as well as electric vehicle launches and e-commerce strategy, comes to his new role, as Polestar begins to shape its retail operations. His appointment follows a recent announcement concerning Polestar’s new retail lab which is developing concepts around the forthcoming Polestar Space retail environments.

“We are entering an important phase in the launch of the new Polestar brand,” said Thomas Ingenlath, Chief Executive Officer of Polestar. “We defined our retail strategy and are now developing the global retail network we need. Polestar wants to interact with its customers online and face-to-face, and we have begun engaging with the dealer operators who will represent Polestar around the world. Mike’s experience and expertise will help us realise our objectives and keep us on the path to success.”

“The motor industry is entering the most significant and challenging period of change in its history,” said Whittington. “The opportunity to join Polestar as a new electric performance brand is very exciting. Combining electrification with highly desirable performance cars, in a new company that has clear and ambitious goals, especially on the sales side, is the sort of challenge I welcome with open arms.”