Shell Canada officially launched its new and improved formulation of their Shell V-Power NiTRO+ Premium Gasoline, which removes up to 100% of performance-robbing deposits to rejuvenate engine performance.

Shell V-Power NiTRO+ Premium Gasoline features unique deposit-eradicating technology that targets and destroys deposits in the fuel injector, one of the most critical parts of the engine and protects against future build-up.

“Working with some of the best fuel scientists in the field, we set out to develop a fuel that focused on maximum engine performance, with the spotlight on the fuel injector—a critical component for vehicle performance. After years of research, we are proud to offer our new formulation—our best fuel ever,” said Sarina Arnold, Shell Fuels Scientist. “Shell V-Power NiTRO+ provides our customers with a fuel that destroys engine deposits to help improve engine performance.”

Strength of the fuel innovation

The strength of Shell’s fuel innovation is reflected in its partnership with Scuderia Ferrari. Shell takes the learnings made with this highly successful team in extreme conditions on the track and applies it to the fuels available for its customers on the road.

“We know our customers care about their vehicles, so we created a fuel that helps keep their engines in peak performance,” said Kent Martin, GM Mobility Canada, VP & Director Shell Canada Ltd. “The Shell V-Power racing fuel used in Scuderia Ferrari F1 cars contains 99% of the same types of compounds as Shell V-Power NiTRO+ road gasoline available in Canada, so our customers can fuel up like the pros.”

Exciting offers

To help bring the launch to life, Canadians will have the opportunity to take advantage of numerous exciting offers available at Shell-branded stations across Canada.

Starting May 9, 2024, Shell will be hitting the road with the Shell V-Power NiTRO+ Performance Tour, an 80′ activation trailer that will travel from British Columbia to Quebec stopping at select Shell stations. Canadians will have the opportunity to learn about Shell’s fuel technology and how the new Shell V-Power NiTRO+ formulation can support vehicle performance. While there, customers can engage with interactive games and win prizes while learning about Shell’s innovation in motorsport. Visit: shell.ca/vpowertour for more information.

The new formulation of Shell V-Power NiTRO+ Premium Gasoline is available at all of Shell’s nearly 1,400 stations Canada-wide.

For more information, please visit shell.ca/vpower.