In the UK, Jaguar Land Rover has launched Carpe—a new, all-inclusive car subscription service offering customers hassle-free access to brand new Jaguar and Land Rover vehicles.

The service is aimed at busy, high-mileage UK residents who spend many hours a week driving. They can sign up to Carpe and subscribe to driving a brand-new Jaguar or Land Rover for 12 months with no deposit. Carpe allows subscribers to get a new car every year and the vehicle specifications can be tailored to meet individual needs, with no restrictions on mileage.

The vehicle, servicing, maintenance, insurance, roadside assistance and delivery is included in the all-inclusive, unlimited motoring package cost.

We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs,” said Sebastian Peck, Managing Director, InMotion Ventures. “For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution. We aim to give our customers as much flexibility, freedom and choice as we can. We are excited to see Carpe come to market.”