CARSTAR Partners with Ottawa Senators NHL Franchise

CARSTAR Canada’s official partnership with the Ottawa Senators aims to boost brand recognition and drive customer traffic to Eastern Ontario collision centers.

Collision repair network CARSTAR Canada has signed a partnership agreement with the Ottawa Senators, becoming the official collision repair partner of the NHL franchise. The deal provides the banner with regional marketing rights, venue visibility, and targeted fan engagement campaigns across Eastern Ontario and Western Quebec.

For independent collision center owners and franchise operators, the sponsorship campaign is engineered to strengthen local market share and drive repair volume to member locations. According to company leadership, aligning with a high-profile sports franchise enhances brand trust among regional drivers, commercial fleets, and insurance carriers throughout the Ottawa-Gatineau corridor.

With hundreds of locations operating across Canada, the network utilizes targeted regional sports marketing to differentiate its facilities in a competitive collision repair sector. The increased media presence supports long-term customer retention and steady estimate requests for store owners.