Simplicity Car Care’s Growth Conference highlights the power of strong partnerships.

Simplicity Car Care is a true Canadian success story. Founded in 2017, it has grown to encompass more than 100 locations across Canada and is now expanded into new segments, including Truck Care centres, as well as into the U.S. market. 

From day one, as Simplicity Car CEO Paul Prochilo, explains, the network has not only focused on making Car Care Simple and Affordable for Every Vehicle Owner in the World, but has also taken an approach of actively supporting its franchisees to advance and grow their business operations.

Key metrics

This customer and franchisee-centric approach has been reflected in some key metrics, including cycle times across the network that are 35% lower than the industry average, with 85% of vehicles completed within 7 days.

At Simplicity Car Care’s Recent Growth Conference in Niagara Falls, Ont., franchisees, vendors, key stakeholders and collision industry professionals had an opportunity to come together, obtain the latest information regarding progress across the entire network as well as participate in some first-rate learning and information sessions, plus ample networking opportunities and an on-site vendor showcase.

A key part of the conference focused on shared success and network growth, as well as franchisee development and support. Domenic Ieraci, President of Simplicity Car Care, provided an update on the network’s progress, starting his presentation by highlighting a particular location, Simplicity Car Care Windsor, run by Arash Mokhtari. One of the very first franchisees to join the network, Mokhtari started his business with a facility located adjacent to his father’s mechanical service centre. Mokhtari and his team had a long-term vision to grow their business and become a market leader. Today Mokhtari and his team have witnessed incredible success, having recently opened a state-of-the-art 25,000 square foot Simplicity Truck Centre. Yet this success, as Ieraci noted at the 2025 Growth Conference did not happen by chance.

Power of partnerships

“It happened because of the power of partnerships,” explains Ieraci, and this principle is a key foundation in Simplicity Car Care’s business and growth strategy. “We are guided by the values that our network carries and that is reflected in the decisions we make and the progress we’ve achieved. We focus on building relationships and innovating to create solutions for our customers.”

Ieraci emphasizes that Simplicity Car Care’s collaborative approach to partners and key stakeholders, has resulted in a powerful, collective culture that has made big things happen. Within the last eight years, Simplicity Car Care has grown to encompass 3.5% of the total Canadian collision repair market, generating over $500 million in lifetime system-wide sales and expanding operations into seven provinces across the country. Additionally, the network has achieved a 79.5% net promoter score in 2025, which represents a 2.5% increase over 2024, as well as an average 4.6-star Google Review rating across the network.

Sound operational practices

By any standards, these are impressive numbers and represent not only the power of strong partnerships, but also the importance of sound operational practices.

Since inception, Simplicity Car Care has been focused on operational excellence, and at the 2025 Growth Conference, Chief Operating Officer Domenic Prochilo provided some fascinating insights into the methodology behind this, and that achieving it requires an organization to be client centric.

Prochilo stresses that realizing this objective and mission, requires having a mindset that’s consistently focused on strategic improvement.

Using baseball analogy, Prochilo notes that the principles of the game haven’t changed much over the last 100 years. The ball is still four inches in circumference, and you still hit it with a 32 to 42-inch bat. Shifting to the automotive and collision repair sector, personal vehicles today still have four wheels, a steering wheel and outer panels that need to be repaired or replaced following a crash. Yet like in baseball, nuances and technology have changed the way the game is played. 

Standing apart

Yet like some of the most competitive teams in Major League Baseball today, making a fundamental philosophy change to the way you play the game and operate your business, can not only make you stand apart from the herd, but put you in front of it.

Prochilo says that while customer service and client experience remain two intangibles for collision repairers, there needs to be an obsession to excel and how one decision made at a certain place at a certain time can have a huge impact on the future. And that’s something the network is focused on.

Consistently exceeding

Prochilo stresses that some of the most successful organizations in the world have become so, because they are obsessed with not only customer service and client experience, but by creating and enhancing processes that allow them to consistently meet and exceed expectations. It’s something that Simplicity Car Care has been relentlessly focusing on since day one—not only to drive efficiency in terms of improving cycle times, quality of repair and process efficiencies, but creating an environment that also provides franchisees with more time to spend with their families and foster ties with the communities they live and work in—all while exceeding production, revenue targets and elevating the client experience.

“Our industry is all about people,” says Prochilo, who notes that one way Simplicity Car Care is helping its franchisees achieve these remarkable results is via load-leveling, accessing capacity at different locations and ensuring communication is clear, concise and consistent across the board.

Big numbers

Prochilo notes that to date, Simplicity Car Care has been able to load level almost $2.5 million in sales and is on target to break the $3 million mark by the end of 2025. “The power of load leveling and accessing each other’s capacity is exciting for us,” he says. “If we have four collision centres in one region and two are over capacity, we have the ability to load level to ensure each location stays busy, is productive and produces more vehicle repairs collectively across the region.”

Prochilo explains that the network is dedicated to enable effective load leveling and clear communication across the entire country, so whether you’re a collision centre located in Prince George, British Columbia or in Grand Falls, New Brunswick, as a Simplicity Car Care franchisee, you have consistent resources available to advance your business, improve efficiency, drive growth and deliver improved quality of life for everyone involved in repairing the vehicle to pre-collision condition.

Leadership and Advancement

Simplicity Car Care’s 2025 Growth Conference focused heavily on leadership, and included an inspiring keynote address from General Rick Hillier, the former Chief of Canada’s Defence Staff. General Hillier looked at factors critical to successful leadership, including the need to inspire those that work for you, providing them with the confidence to get the job done and give them credit where it’s due. Hillier also explained that during challenging times, leaders need to take ownership, find out what went wrong and why and then adjust strategy and tactics to prevent it happening in the future.

Other highlights of the conference included a focus on leveraging AI to elevate collision centre operations and standards via a session from Todd Richardson of In Motion Brands, as well as Darren Swanson from Novel Futures Corporation, who provided some insightful tips on sustainability and resilience—showcasing sound practices that will enable organizations to navigate through what has become an increasingly unpredictable business and socio-economic environment not only here in Canada, but across the globe.