Get ready for a bitchin’ experience at SEMA 2025! Today, AkzoNobel, a leading provider of vehicle refinishing products, is giving everyone a first look under the hood for its programming at the 2025 Specialty Equipment Market Association (SEMA) Show – and an industry star is part of it all again: Dave Kindig, television star of Motor Trend Network’s Bitchin’ Rides show and creator of custom car company, Kindig-it Design.

Exciting vehicle unveilings (top secret for now!), autograph sessions, workshops to share the latest and greatest industry know-how—it all bursts onto the scene with AkzoNobel when SEMA is happening at the Las Vegas Convention Center from November 4 to November 7, 2025.

“To say we’re excited would be an understatement. SEMA is a huge event for our AkzoNobel team and the perfect opportunity to show off how we’re helping customers every single day of the y ear with our outstanding coatings, innovative digital shop tools, and expertise,” says Maxilien Schréder, Commercial Director for AkzoNobel’s North American Automotive and Specialty Coatings business. Schréder is taking over for John Griffen, who is retiring.

“This will be my first SEMA Show, and I can ‘t wait to meet with our customers and distributors in this energy-filled environment.”