Simplicity Car Care Announces General Rick Hillier as Keynote Speaker for 2025 Growth Conference

Simplicity Car Care is proud to announce General Rick Hillier, former Chief of the Defence Staff and Chair of the Ukrainian World Congress’ Strategic Advisory Council, as the keynote speaker for its 2025 Growth Conference on Friday, September 12 in Niagara Falls, Ontario. 

Widely recognized as one of Canada’s most influential and inspiring leaders, General Hillier brings a bold, no-nonsense perspective to leadership, mission focus, and resilience in the fac of complexity, themes in the face of complexity with Simplicity’s own growth journey and strategic partnerships.

“We’re honoured to welcome him to our stage to share his lessons and challenge us to lead with purpose as we build the future of collision repair,”  said Paul Prochilo, CEO of Simplicity Car Care. 

The 2025 Growth Conference will bring together Simplicity’s most valued insurance and strategic partners for a full day of forward-looking insights, industry collaboration, and thought leadership. Guests can expect: 

• Exclusive keynote from General Hillier 
• Strategic partnership updates 
• Executive-level networking opportunities 
• Unforgettable experiences overlooking Niagara Falls 

This invitation-only event is designed to drive mutual growth and success, reflecting Simplicity’s ongoing commitment to innovation, operational excellence, and partner-first leadership. 

If you’re interested in becoming a partner or sponsor for the 2025 Growth we’d love to hear from you. This is a unique opportunity to connect with industry leaders, showcase your brand to key decision-makers, and align with one of North America’s fastest-growing collision repair networks. Please reach out to us directly to explore customized partnership opportunities that can elevate your visibility and impact at this year’s event.