CARSTAR, North America’s largest franchise network of independently owned and operated collision repair facilities, is proud to announce its new partnership with the Canadian Hockey League (CHL) as an official sponsor of the 2025 Memorial Cup. This year’s tournament will take place in Rimouski, Quebec, from May 22 to June 1, 2025, and marks a significant collaboration between two institutions deeply connected to Canadian communities. 

 As an official partner, CARSTAR will benefit from extensive brand visibility throughout the Memorial Cup, including broadcast-visible rink board signage during every game of the tournament—building on the exposure they received during the recently concluded OHL, WHL, and QMJHL Championship Series across six markets. CARSTAR will also receive four standard tickets with VIP access to every Memorial Cup game, offering premium experiences for partners and guests. In addition, CARSTAR will activate on-site at the tournament’s dedicated Fan Zone—the Champions Headquarters—during the final three days of the Memorial Cup, which feature the semi-final and championship game, creating valuable opportunities for direct engagement with hockey fans and local families. 

Growing network throughout Quebec

 With a location in Rimouski, CARSTAR Rimouski, and a growing network throughout Quebec, CARSTAR is excited to extend this partnership across the province, encouraging attendance and support from local team members, customers, and hockey fans. 

“As a proud member of the Rimouski community, we’re thrilled to see the Memorial Cup come to our city and to play a role in supporting such a historic event,” said Jeannot Soucy, Owner of CARSTAR Rimouski. “This is more than just a hockey tournament—it’s a celebration of the community spirit that defines Quebec, and we’re honoured to be part of it.” 

 “Hockey brings people together in a way that few things can, and we’re proud to partner with the CHL for this iconic event. Our involvement in the Memorial Cup is a natural fit for CARSTAR, as we continue to invest in the communities where we live and work,” said Dave Foster, Senior Vice President, Operations and Development, CARSTAR Canada. “We look forward to celebrating the game, supporting our local franchise partners, and connecting with Canadian hockey fans from coast to coast.”