In a seamless transition of passion and expertise, Sarah-Maude Giguère has taken over the leadership of ProColor Collision Lac St-Charles from her father, infusing fresh energy and a unique perspective into the family business. With a focus on maintaining the high standards set by her predecessor, Sarah-Maude is set to make her mark in the traditionally male-dominated automotive repair industry.

Sarah-Maude’s journey in the auto repair world began early on, inspired by her father’s dedication and passion for quality craftsmanship. She fondly recalls spending countless hours in the garage, observing his work and learning the importance of dedication and skill. Her father’s fervor for automobiles was evident, and he passed this enthusiasm on to Sarah-Maude and her sister by taking them to various automotive events.

When her father decided to take over ProColor Lac St-Charles, which was among the first shops to choose the ProColor banner when it was established in 2001, Sarah-Maude saw the excitement in his eyes and was determined to help and follow in his footsteps. Now, as owner, she is determined to continue this legacy by prioritizing exceptional customer service and constantly seeking new innovations in automotive technology. “I’ve always loved learning, finding solutions, and facing challenges. I’m officially in the right place!” she shares with enthusiasm.

Reflecting on her values and approach to leadership, Sarah-Maude emphasizes the importance of hard work and honesty. “Every day, I wake up motivated and enthusiastic to work,” she shares. “I hope to pass this positive energy on to my team.” These guiding principles are evident in how she manages her business, ensuring a clear vision and sincere progress for her company.

Sarah-Maude acknowledges the unique challenges women face in the automotive industry, such as integrating seamlessly and making their mark. She believes in the power of diversity and advises young women pursuing a career in this field to “put your fears aside, break down barriers, and go for it—no one else will do it for you.”

Committed to staying at the forefront of industry trends, ProColor Collision Lac St-Charles is continually enhancing its operations with cutting-edge technologies. Recent upgrades include the adoption of new techniques for electric vehicles and the installation of the Car-O-Liner CRT9 spot welder, ensuring the highest standards of quality and safety.

Throughout these changes, Sarah-Maude remains proud of her team, who consistently deliver quality repairs and exceptional service. Her dedication to fostering an open-minded and innovative workplace positions ProColor Collision Lac St-Charles as a true leader in the industry.

Jean Meunier, Regional Vice President, notes, “Sarah-Maude’s commitment to excellence and her fresh perspective are invaluable assets to our network. Her leadership is paving the way for innovation and diversity in the automotive repair industry.”