ProColor Collision announced the grand opening of its newest location, ProColor Etobicoke South, marking a significant milestone in the company’s journey of growth and service expansion. 

The story behind ProColor Etobicoke South is one of passion, perseverance, and a commitment to excellence. Owner Tony Le, a seasoned automotive enthusiast, traces his journey back to his high school days: “When I bought my first car, taking it to a mechanic when it needed repairs was not feasible because I didn’t have the money. I began doing my own repairs and modifying little parts on my car to add personal touches. This led to helping friends and family repair their vehicles whenever they had issues.” As his reputation for quality work and personalized service grew, Le found himself spending more time repairing other people’s cars than his own. “This was when the thought of having a shop popped up,” he explains, “and the rest is history.”

The crew at ProColor Etobicoke South is no stranger to recognition. They’ve scooped up some impressive awards, including Best of Class at Import Fest, another Best of Class at Honda Day, and a handful of wins at the Canadian Sport Compact Series (CSCS) for Best of Class, Best Paint and Best Engine Bay. These accolades speak volumes about their commitment to excellence and innovation in collision repair.

Drawing from his upbringing, Le highlights the significance of customer-centric values that have been ingrained in him since childhood. He emphasizes, “Putting myself in the customer’s shoes and seeing things from their perspective has always been my guiding principle.” This steadfast commitment to empathy and understanding has not only nurtured a devoted customer following but has also forged deep connections within the community.

The decision to join the Fix Network was driven by a mutual alignment of values and a shared commitment to industry-leading standards. “Excitement is the word I would use to describe how our team feels about joining the network,” says Le. “We’re thrilled to be part of a network that prioritizes repair procedures and proper training, aligning perfectly with our business values.”

Looking ahead, ProColor Etobicoke South is committed to further growth and expansion within the Fix Network. With the mission of continued personalized and exceptional service, the team is dedicated to extending their reach, all whilst ensuring that every vehicle entrusted to them for collision repair receives meticulous attention and is revitalized with the highest standard of care.

Amin Youssef, regional vice-president for Ontario at Fix Network Canada, shared his genuine enthusiasm about the partnership: “Tony and his team embody a remarkable level of expertise and an unwavering commitment to excellence, which seamlessly aligns with Fix Network’s core values. We’re thrilled to extend a warm welcome to ProColor Etobicoke South within the Fix Network family and eagerly anticipate championing their journey toward continued growth and success.”