CARSTAR is an official sponsor of the 110th Grey Cup. 

Customers who visit a CARSTAR facility in the Hamilton and Niagara Falls regions will have the opportunity to pocket exclusive football-branded CARSTAR collectibles.

“Being able to be a part of the 110th Grey Cup celebration in any capacity is such a gift,” said Peter Chavez, Owner of CARSTAR Hamilton Midtown. “We are honoured to be a part of sharing this Grey Cup experience with the larger community and to show them all the greatest things Hamilton has to offer!”

Additionally, CARSTAR will sponsor the annual CFL Alumni Associations Legends Luncheon that will host over 1,000 esteemed guests including CFL alumni and industry leaders.

Active in the Grey Cup Festival Fan Central

CARSTAR will also present a rousing activation at the 2023 Grey Cup Festival Fan Central on James St. Attendees can meet members of the team, receive CARSTAR plushies and co-branded gifts, and create memories during one of Canada’s most hands-on seasons.

“Community and care are truly the heart and soul of CARSTAR, and this partnership is not only a way to bring that mission to life, but to create memorable connections with the people we are committed to serving,” said Michael Macaluso, EVP and Group President, PC&G, Driven Brands. “We look forward to continuing to engage with those in our community and are thrilled to be an official sponsor of the 2023 Grey Cup Festival!”

The sponsorship blitz continues for CARSTAR who will also be participating in the Santa Parade with a CARSTAR parade float.

“I love getting to witness the community excitement and transformation during the Grey Cup season,” said Adriano Mercanti, Owner of CARSTAR Niagara Falls. “I have been around CARSTAR my entire life and I say with great pride that no one does community better than CARSTAR and the Grey Cup!”