Simplicity Car Care announced that Yves Pronovost has joined the Simplicity Soins D’Auto group in Quebec.

The new Quebec Brand Development Manager is a well-known figure in the automotive sector and will ensure the presence and development of the brand in the province.

Yves Pronovost specializes in automotive business growth and development, most notably at Leader Auto Resources, Trader, SYM-TECH, and automobile dealerships. His experience working with Quebec dealers, body shops, and suppliers fits Simplicity’s focus on business growth, performance, and customer satisfaction.

“Yves brings significant automotive and collision industry experience to a unique province,” says Director of Brand Development, Greg Wing. “We must respect and understand that Quebec is a marketplace unlike any in Canada. The culture and language help set this beautiful province apart. Adding Yves to our team is like adding that veteran player to the roster that brings leadership and character to an already stellar line-up. All of us at Simplicity Car Care know that Yves will bring wisdom and value to all our current, and future franchises.”