Axalta has developed numerous racing partnerships with race teams including Mercedes-AMG Petronas Motorsport in Formula 1, NASCAR Cup Series Hendrick Motorsports, Movistar Yamaha MotoGP and Ford Chip Ganassi Racing.
“We are thrilled to be launching the new axaltaracing.com that will offer our customers, employees, partners, and race fans around the world a one-stop shop for news, information, and content across Axalta’s entire racing portfolio,” said Joseph McDougall, Executive Vice President and President Global Refinish and EMEA. “The site is truly unique because it offers global racing content for fans across more than a dozen racing series all on one site, and with access that allows us to offer perspectives directly from the track.”
“Axalta’s nearly 30-year history in racing has been about performance along with the style and flair of the sport,” added McDougall, “and that’s exactly what this new website will celebrate. Axalta paints winners and axaltaracing.com represents the commitment we have to our partners, teams, and drivers across all of our racing series.”
Axalta began its first motorsports partnership with Hendrick Motorsports and Jeff Gordon back in 1992. In addition to that partnership, which is still going strong today, Axalta’s motorsports involvement has expanded across the globe to include Formula 1, MotoGP, IMSA, WEC, Snocross, and NHRA Pro Stock, in addition to participating in series across Mexico, Brazil, Colombia, and Argentina.
The new racing website will feature a regular interview series—hosted by four-time NASCAR Cup Series champion Jeff Gordon as well as showcasing upcoming paint schemes as well as the latest on Axalta’s technologies, a behind-the-scenes view into the world of motorsports, and weekly race recaps from around the world.
“In racing you must constantly improve,” McDougall said. “Once a race ends, your competitors know everything you’ve done. You then must reinvent yourself for success the next week. That constant passion for improved performance is fully aligned with Axalta and our values. Our ability to learn from our partners about technology, speed, and their passion to win, are all enormous benefits for Axalta.”
“Our website will be regularly updated with new information and we hope our followers check in often to catch up on the latest news,” concluded McDougall. “We are excited that our customers and fans will have the opportunity to engage with the Axalta brand in a unique way and connect even closer with our drive for performance in everything we do.”