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Posts by Todd Bourgon

Todd Bourgon
24 posts
Todd Bourgon is the Executive Director of the Trillium Automobile Association (TADA). The TADA represents over 1100 new car dealers in Ontario and 1/3 of all the new car dealers in Canada. For over 100 years, the association has been leading progressive and innovative work on behalf of new car and truck dealers.

Optimism, Opportunity and Value

Big changes are taking place in 2025, though many could be positive for dealers. Within the current automotive retail landscape, there are still a lot of…

Addressing the Labour Shortage

Current TFW programs are providing a much-needed lifeline for dealers. In Canada, and certainly in Ontario, new car and truck retailers have and continue to face…

Women Driven

Championing female opportunities and awareness in the automotive industry. For decades, the automotive industry was seen as a male dominated profession. Yet over the last 25…

An Opportunity for the Future

Filling the technician shortage requires multiple strategies. One of the most pressing issues facing our industry is a shortage of qualified and skilled service technicians. This…

Combating the Technician Shortage

Looking at different ways to attract and retain skilled service staff. While there are many challenges impacting dealers today, one of the biggest concerns is finding…

Wanted: Mentors

We need more dealers to set an example with grads contemplating a career in the auto industry. Last year, the TADA launched a student outreach program…

End of an Era

The TADA bids farewell to Doreen Rodrigues, who is retiring after more than 33 years with the association. In a world where loyalty and dedication to…

Industry Events: ACE 2019

The TADA prepares for an exciting 2019 Automotive Conference & Expo. As an organization, the TADA is eagerly looking forward to our second annual Automotive Conference…

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