Matt White is the Director of Tire Service
for the Tire Industry Association (TIA).
He has over 34 years of experience
training technicians from all over the
globe on how to stay safe on the job.
Keep safety top of mind when working with inventory. You already know safety is important when it comes to the installation and disassembly of tires, but…
You can grow your tire business by educating your customers about tire safety. You might think that marketing is all about promoting your store and your…
How does distracted driving and cannabis legislation affect you? There’s new legislation in Canada that should have tire shops and commercial vehicle drivers on alert. I’m…
How are you sharing your knowledge about winter tires? Depending on which part of Canada you live in, there are probably laws making winter tires mandatory,…
Educating your techs should be a priority. Training’s important, right? It should be a no-brainer, but more employers might want to make it a priority. If…
While we normally think “tires” when discussing OTR, rims need your attention too. Working with OTR tires is like dealing with a pressure cooker, only the…