Posts by Matt Copley

matt copley pure cars

Different Buyer, Different Strategy

Millennials are actually interested in purchasing cars, but dealers must adapt to their needs. Millennials, the largest and most diverse generation in Canada, are beginning to…
matt copley pure cars

Privacy Push by Matt Copley

How can Facebook’s feud with Apple impact auto dealers? For years, Facebook has been a powerful resource for auto retailers who have leveraged the social platform’s…

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