Annual Dealer Research Report: Ready for 2020
The six most important questions dealers must answer in 2020. The year may not be done yet, but 2020 has already arrived for many of Canada’s…
Posts by Leanne Kripp
The Digital Highway: Connecting With Consumers
The dealership in the information age. We know that when it comes to getting customers to the dealership there are a few ingredients required: marketing for…
Online Marketing: The Bigger Picture
Dealers need to view the consumer experience holistically, which means catering to each buyer’s needs both on and offline. Doing research online before buying anything is…
Earn Their Loyalty
The most important things in life aren’t necessarily free… they’re earned. The best things in life are free,” says the old adage. And, while there may be…
The Benefits of Boomers
Don’t make the mistake too many dealers are making! Sometimes the best business booster can be right in front of you. Potentially significant new sales opportunities,…
Online Marketing: A Matter of Trust
Five key ways dealers can earn the trust of buyers. It’s a matter of trust. Trust builds confidence. Trust closes deals. Trust builds loyalty in the…
Follow the Clicks
Determining how your customer arrived at your website is a lot easier than you might expect. “And you may find yourself behind the wheel of a…
Smartphone Users: Mobile. Period!
It’s not a strategy, it’s the strategy. It seems like it was only recently that “leading edge” brands in technology and other sectors frequently used the…
Certified Pre-Owned: Inventory Boomerang
Consider the boomerang: released from its point of origin, it accelerates rapidly, aerodynamically slicing through the air on its journey, and then returning back to where…
Back to Basics : The Next Big Thing?
Introducing the amazing marketing technology all dealers must utilize for success. The pace of technological change can be dizzying these days. It seems like every few months,…