Leanne Kripp, Author at Autosphere

Posts by Leanne Kripp

Leanne Kripp

19 posts

Annual Dealer Research Report: Ready for 2020

Canadian Autojournal, Dealerships-Column, Dealerships-Sales & Marketing

14 Feb at 9:00 am

Annual Dealer Research Report: Ready for 2020

The six most important questions dealers must answer in 2020. The year may not be done yet, but 2020 has already arrived for many of Canada’s dealerships. On average, Canadian car buyers now spend up to seven weeks browsing vehicle types, searching for reviews and comparing prices before making a…

The Digital Highway: Connecting With Consumers

Canadian Autojournal, Dealerships-Articles, Dealerships-Sales & Marketing

17 Jan at 9:00 am

The Digital Highway: Connecting With Consumers

The dealership in the information age. We know that when it comes to getting customers to the dealership there are a few ingredients required: marketing for sure, prices and promotions of course—and past experiences go without saying. Nowadays there is another factor that might just be as important: Information. That’s…

Online Marketing: The Bigger Picture

Canadian Autojournal, Dealerships-Column, Dealerships-Sales & Marketing

11 Sep 2019

Dealers need to view the consumer experience holistically, which means catering to each buyer’s needs both on and offline. Doing research online before buying anything is now a part of Canadians’ consumption habits. Shopping for a car is no exception! Sure, buyers still visit dealerships, but the frequency of visits…

Earn Their Loyalty

Canadian Autojournal, Dealerships-Column, Dealerships-Sales & Marketing

18 Jul 2018

The most important things in life aren’t necessarily free… they’re earned. The best things in life are free,” says the old adage. And, while there may be some truth to that—sunsets, quality time with loved ones, etc.—I would put stock in a slightly modified turn of phrase: The most important things…

The Benefits of Boomers

Canadian Autojournal, Dealerships-Column, Dealerships-Sales & Marketing

6 Jun 2018

Don’t make the mistake too many dealers are making! Sometimes the best business booster can be right in front of you. Potentially significant new sales opportunities, yet they go untapped. Why? In the example I’m thinking of, it’s because the dealer has, unfortunately and pre-emptively, decided that investing time and…

Online Marketing: A Matter of Trust

Canadian Autojournal, Dealerships-Column, Dealerships-Sales & Marketing

18 Apr 2018

Five key ways dealers can earn the trust of buyers. It’s a matter of trust. Trust builds confidence. Trust closes deals. Trust builds loyalty in the after- sale relationship. It only makes sense, right? In the automotive world, you’re dealing with someone making one of the bigger purchase or financing…

Follow the Clicks

Canadian Autojournal, Dealerships-Column, Dealerships-Sales & Marketing

29 Nov 2017

Determining how your customer arrived at your website is a lot easier than you might expect. “And you may find yourself behind the wheel of a large automobile … and you may ask yourself, well, how did I get here?” — “Once in a Lifetime” by Talking Heads With apologies…

Smartphone Users: Mobile. Period!

Canadian Autojournal, Dealerships-Column

4 Oct 2017

It’s not a strategy, it’s the strategy. It seems like it was only recently that “leading edge” brands in technology and other sectors frequently used the phrase “mobile first” to actively call out their focus on providing a quality experience to mobile users of their websites or digital apps. Already…

Certified Pre-Owned: Inventory Boomerang

Canadian Autojournal, Dealerships-Column

16 Aug 2017

Consider the boomerang: released from its point of origin, it accelerates rapidly, aerodynamically slicing through the air on its journey, and then returning back to where it started, ready to head out again. Certified Pre-Owned (CPO) vehicles work kind of the same way. They set out from the dealership, shiny…

Back to Basics : The Next Big Thing?

Canadian Autojournal, Dealerships-Column

19 Jul 2017

Introducing the amazing marketing technology all dealers must utilize for success. The pace of technological change can be dizzying these days. It seems like every few months, along comes some new technology or upstart social media platform that marketing experts will say you’ve simply got to be using, or else you’ll…

Posts by Leanne Kripp

Annual Dealer Research Report: Ready for 2020

The Digital Highway: Connecting With Consumers

Online Marketing: The Bigger Picture

Earn Their Loyalty

The Benefits of Boomers

Online Marketing: A Matter of Trust

Follow the Clicks

Smartphone Users: Mobile. Period!

Certified Pre-Owned: Inventory Boomerang

Back to Basics : The Next Big Thing?

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