Posts by Leanne Kripp

Smartphone Users: Mobile. Period!

It’s not a strategy, it’s the strategy. It seems like it was only recently that “leading edge” brands in technology and other sectors frequently used the phrase “mobile first” to actively call out their focus on providing a quality experience to mobile users of their websites or digital apps. Already…

Certified Pre-Owned: Inventory Boomerang

Consider the boomerang: released from its point of origin, it accelerates rapidly, aerodynamically slicing through the air on its journey, and then returning back to where it started, ready to head out again. Certified Pre-Owned (CPO) vehicles work kind of the same way. They set out from the dealership, shiny…

Back to Basics : The Next Big Thing?

Introducing the amazing marketing technology all dealers must utilize for success. The pace of technological change can be dizzying these days. It seems like every few months, along comes some new technology or upstart social media platform that marketing experts will say you’ve simply got to be using, or else you’ll…
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