How to Build Loyalty Among Auto Repair Shop Customers
For many customers, returning to routine, back-to-school schedules, dropping temperatures, and winter prep bring a wave of expenses and decisions. That’s where your role as a…
Posts by Denis Pageau
When AI Lulls Drivers’ Reflexes
We must listen attentively, and sometimes skeptically, to clients who point the finger at an “AI failure” to justify a fender bender. While the debate over…
When AI Dulls Drivers’ Reflexes
We need to listen closely—and sometimes skeptically—to customers who point fingers at an “AI failure” to justify a fender bender. While the debate over legal liability…
Do vehicle owners truly understand their cars?
Helping your customers maintain their vehicles in good condition goes well beyond simple profit. Contrary to what some of us might think, many customers consider taking…
Know Your Strengths and Reinvent Yourself
You’ve likely noticed that the automotive market is undergoing a major strategic transformation, driven by profound changes among manufacturers and influenced by environmental, technological, and geopolitical…
Refuse to Install Dangerous Tires
Although automotive technology is evolving rapidly, it influences consumer perception and can sometimes make them more negligent. It’s impressive to see the number of articles about…
Attract Consumers With Expertise, Not Prices
I wonder why some shops still try to attract customers by offering loss-leader oil changes at discounted prices. Consumers are wary of these offers, which leave…
Knowing How to Diagnose and Repair EVs
Some electric car owners experience chronic problems with their vehicles. Whatever the model, most of these problems occur at certain key moments. That’s why these problems…
Electronic Diagnostics & Processes in Automotive Maintenance
Nowadays, electronics have become the masters of what is basically pure and simple mechanics. From the drum to the carbon disc, from the shoes to the…
The Risks of a Low Engine Oil Level
When it comes to going to the garage for an oil change, perhaps some of your customers prefer it to be quick without necessarily thinking about…
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