Posts by Brent Wees

Conference ROI

Are you benefitting from all the conferences you attended in 2019? Most of the 2019 conference calendar will be in our collective rearview by the time you read this article. I’m coming away from it all somewhat indifferent this year. Being someone who has the good fortune of being asked…

By the Numbers

2,157,876 reasons to measure everything. If you’re a regular to the back page of Canadian AutoJournal, you know I spent a lot of 2018 squawking about process and accountability. I also brought to light a lot of data in the hopes that through being accountable to you, the reader, I…

The Truth About Data

Before we start buying into reported figures and statistics, it’s essential that we know the rest of the story. Over the past few months, anytime I’ve had the chance to attend a conference or event, I’ve tried to catch sessions on digital retailing. As “marketing attribution” is already flaming out…
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