Harness the power of a brilliant landing page to maximize your ROI. Although you’ve worked hard to ensure you covered your bases when it comes to…

Are you benefitting from all the conferences you attended in 2019? Most of the 2019 conference calendar will be in our collective rearview by the time…

Is your entire dealership team ready for a new way of doing business? I continue to witness the automotive industry evolve, educate and optimize itself, yet…

When sales slump, forget the helium and turn to technology. “There’s one word that comes to mind when you see a balloon in an ad, excitement!”…

This simple shift in your marketing strategy can have a huge impact on your dealership’s success. Many of us understand our “target market” and we actively…

Three things to avoid in a flat market. It’s clear that the automotive industry is seeing a flattening in the current market, and that’s a cause…

If all you say is “Thank you” to your online leads, you’re missing out on opportunities that are ripe for the picking. I want to dig…

2,157,876 reasons to measure everything. If you’re a regular to the back page of Canadian AutoJournal, you know I spent a lot of 2018 squawking about…

Before we start buying into reported figures and statistics, it’s essential that we know the rest of the story. Over the past few months, anytime I’ve…