Canoo announced the launch of its Canoo Canvas Series with the debut piece created by James Goldcrown, popularly known as JGoldcrown.

The series, which kicks-off in Los Angeles at Canoo’s headquarters, will move across the country to collaborate with various artists over the coming months. To mark the launch of this initiative, JGoldcrown created a mural for the Canoo headquarters in his ‘bleeding hearts’ design, and transposed his art onto the company’s first vehicle by way of a custom-designed vinyl wrap.

Bleeding Hearts/Lovewall Murals

London-born artist JGoldcrown is renowned for his signature murals featuring dripping or ‘bleeding’ painted hearts layered over one another in different colors. He is often commissioned to commemorate historic and cultural events, such as the 50th Anniversary of the Stonewall Uprising in New York and a recent tribute to basketball star Kobe Bryant in Los Angeles. JGoldcrown calls the murals’ trademark heart design universal—something meant to be understood around the world without explanation—that sends an uplifting message of positivity and community in every continent.

Limitless Wrap Opportunities

The Canoo Canvas Series highlights the company’s wrapping strategy and its extensive range of possibilities. Canoo plans to offer customized vinyl wraps, allowing customers to add their own personal touch. The wraps will be designed to be easily removed or replaced as desired.