Hyundai Takes Three 2020 Red Dot Awards for Design

Hyundai won three 2020 Red Dot Awards in the Design Concept group, including ‘Best of the Best’, in the Mobility & Transportation category.

‘Best of the Best’ went to Hyundai’s progressive concept EV, ‘Prophecy’, and Red Dot named both Hyundai’s ‘45’ concept EV and its ‘Neptune’ fuel-cell electric commercial truck concept ‘Winners’ in the Design Concept group. ‘Prophecy’ and ‘45’ are part of Hyundai’s dedicated EV line-up brand, IONIQ.

‘Prophecy’ is Hyundai’s visionary concept EV that encapsulates pure aerodynamic design. ‘Prophecy’ is the first concept car designed by a Korean automotive brand to win the ‘Best of the Best’ design concept award.

The ‘45’ concept, which Hyundai unveiled at Frankfurt Motor Show 2019, is a futuristic homage to the brand’s 45-year-old icon, the Pony Coupe Concept. The design foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and smart design. ‘45’ is defined by its monocoque body style, aerodynamic and light-weight design inspired by aircraft from the 1920s. The car’s 45-degree angles at the front and rear form a diamond-shaped silhouette.

‘Neptune’ fuel cell electric commercial truck concept’s design was inspired by the Art Deco streamliner railway trains that were the standard of industrial design from 1936 to 1959. The cascading design of its front end provides maximum airflow for increased cooling capabilities. ‘Neptune’ reflects Hyundai’s commitment to eco-friendly mobility and a hydrogen society.

The Red Dot Award is one of the world’s most prestigious design awards along with iF Design Award and International Design Excellence Awards (IDEA). Red Dot announces winners for Product Design, Brand & Communication and Design Concept every year.