New video series reaches out to Canadian consumers.

The Tire and Rubber Association of Canada (TRAC) through their consumer education initiative “Be Tire Smart Canada,” has released a new video series that will continue to educate Canadian consumers about tires. 

“We are creating these videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving,” TRAC explained in a statement.

Through these videos, TRAC hopes to encourage Canadians to adopt best practices when it comes to tire maintenance in order to maximize the lifespan of their tires, increase fuel efficiency, and keep Canadian roads safer.

The first two videos (available in English and French) focus on winter tires options and winter driving safety. Future videos will focus on tire maintenance, shopping for tires, and much more.