Partnership Between iA Dealer Services and VinFast Auto Canada

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The agreement represents iA Dealer Services’ first OEM collaboration with a dedicated electric vehicle manufacturer.

iA Dealer Services, a business unit of iA Financial Group, has finalized a partnership with VinFast Auto Canada to deliver specialized vehicle protection programs across the EV maker’s Canadian retail network. 

The agreement represents iA Dealer Services’ first OEM collaboration with a dedicated electric vehicle manufacturer, expanding an F&I portfolio that currently supports over 4,800 automobile dealerships, original equipment manufacturers, and preferred industry partnerships nationwide. 

Under the terms of the deal, VinFast customers purchasing new vehicles will initially have access to Tire & Rim Protection and Incident Protection products at the point of sale, with additional coverage packages slated for future integration. 

“As we looked for a partner to support our long-term vision in Canada, we sought an organization that shared our commitment to customer satisfaction. iA Dealer Services stood out for its strong reputation and proven expertise,” stated Brian Lawrence Finnerty, Deputy and CEO of Sales, Marketing and Aftersales at VinFast North America. 

For Canadian automotive dealer partners, F&I managers, and retail operations teams, the partnership illustrates how financial and warranty protection products are evolving alongside electric vehicle market adoption.

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