Midas Shifts Spotlight to Tires

Midas has introduced the next phase of its national “Midas is the Best” brand campaign across Canada and the U.S., placing tire expertise and routine vehicle maintenance at the center of its messaging. 

Created with actor William Zabka, the tire-focused creative highlights Midas’ Limited Lifetime Tire Guarantee™. Under the program, tire purchases at participating locations include complimentary maintenance every 5,000 miles (8,000 km)—covering tire rotations, rebalancing, and wear inspections—along with free flat repair or replacement for unrepairable road hazard damage over the life of the tire. 

Alongside the media campaign, Midas has launched a seasonal promotional bundle running through September 30, 2026, offering a Full Synthetic Oil Change for $70 (plus disposal fees) paired with a free tire rotation and a digital vehicle inspection (DVI). 

Key Campaign & Operational Highlights:

• Fleet Service Support: The Limited Lifetime Tire Guarantee™ serves as a competitive feature for Midas Fleet Services, aimed at controlling total cost of ownership for commercial fleets. 

• Integrated Marketing Push: Multi-channel distribution across TV, digital, social media, and point-of-sale across Canadian and American stores. 

• Store Concept Refresh: Complements Midas’ broader rollout of updated national store design concepts across 1,200+ North American service centers.

For Canadian aftermarket shop owners, tire dealers, and commercial fleet managers, the initiative reflects broader service chain strategies leveraging bundled maintenance promotions to drive bay traffic ahead of autumn driving conditions.