Franchise partners Arik Hasson and Paolo De  Gaetano who are trusted leaders in Calgary’s automotive repair landscape since 2008,  announced the official grand opening of its newest location, Simplicity Car Care Avenida  Concierge. Located at Unit 619, 12445 Lake Fraser Dr SE, this brand-new facility brings an  elevated, stress-free approach to premium detailing, paint protection, and collision care to the  southeast Calgary community. 

As the third location under the Simplicity Car Care umbrella, the Avenida Concierge site marks a strategic evolution for founder Arik Hasson and his team. Originally starting as a single,  independent shop on 72 Avenue Southeast, the group joined the rapidly growing Simplicity Car  Care national network in 2019. The new Avenida location operates under the same hands-on,  owner-run promise that has earned the group nearly three decades of local trust and hundreds  of five-star reviews. 

Designed Around Your Day 

The Avenida facility is explicitly designed around a boutique, concierge format tailored to the  busy vehicle owner. Rather than forcing customers to disrupt their schedules for automotive  maintenance or collision care, the shop flips the script, ensuring car care fits effortlessly around  their day. 

Key features of the premium Avenida Concierge location include: 

● Concierge Drop-Off & Pickup: Seamless vehicle transitions that eliminate waiting room  down-time. 

● Rental Vehicle Coordination: On-site management of replacement transportation, so  drivers never miss a beat. 

● Premium Protection Services: Specialized applications of high-end paint protection  film (PPF) and full-service premium detailing. 

● Streamlined Repair Routing: Serving as a seamless portal for broader collision and  auto body needs handled by the group’s heavy-production facilities. 

“When I started our first small shop back in 2008, the goal was simply to serve our  neighbors properly. As vehicle technology and customer lifestyles have evolved, we  realize people need a more flexible, premium solution. Our Avenida Concierge location  isn’t just about fixing and protecting vehicles; it’s about giving Calgary drivers their time  back. We are thrilled to bring this elevated experience to Southeast Calgary while keeping  the same family-run standards that brought us here.”

“The opening of the Avenida Concierge location represents a pivotal moment in how we  think about the customer experience at Simplicity Car Care. Our mission has always been  to make car care simple, affordable, and accessible. Arik and his team have done a  phenomenal job scaling their operations in Calgary, and this boutique, concierge-driven  model is the next evolution of that growth. By blending premium detailing, paint protection,  and seamless rental coordination directly into the community, we are removing the friction  typically associated with automotive care. We’re not just managing vehicles here; we are  respecting our customers’ time and redefining what premium service looks like on a  national scale.” says Domenic Ieraci, Chief Executive Officer of Simplicity Car Care. 

Uncompromised National Standards 

Like its sister locations—Simplicity Car Care Foothills and Simplicity Car Care Country Hills  (affectionately known as “The Hills”)—the Avenida Concierge branch delivers the complete suite  of Simplicity Car Care network perks. This includes direct, hassle-free insurance coordination,  eco-friendly water-based paint systems, and a national lifetime workmanship warranty backed  by the country’s leading network. 

The trio of shops remain highly certified, holding manufacturer collision certifications from  brands like Hyundai, Genesis, and Kia, alongside a Certified Collision Care provider status,  through OEConnection. Any vehicle routed through their ecosystem undergoes documented  ADAS recalibration to guarantee that modern driver-assist cameras and safety sensors leave  working exactly as the factory intended.