HGregoire Secures 16th Consumer Choice Award

HGregoire has been named the recipient of the 2026 Consumer Choice Award in the Automobile Dealers – Used Cars category for the Greater Montreal area. 

Marking the 16th time the automotive group has secured this regional honor, the award highlights the network’s long-standing operational focus on evolving B2C buying standards and market transparency within the Canadian secondary vehicle sector.

Over its 30-year history, HGregoire has grown into one of Canada’s largest pre-owned vehicle remarketing operations by pioneering distinct structural shifts in traditional dealership sales workflows. Notably, the group removed conventional vehicle price negotiations in favor of a data-driven, market-indexed fixed pricing strategy. 

To maintain strict risk-mitigation benchmarks for buyers, the retailer subjects every trade-in asset to a rigid 219-point mechanical inspection coupled with a complimentary CARFAX history report verification.

“Receiving the Consumer Choice Award for a 16th time is an immense privilege and a token of trust that we welcome with great gratitude,” stated John Hairabedian, President of HGregoire. “This recognition belongs to our employees, who place the customer at the heart of their actions every day. It also bears witness to our constant drive to innovate to offer a simple, transparent buying experience tailored to consumer needs.”