Hyundai Auto Canada has announced the appointment of Laura Nava as its new director of marketing.

Backed by more than two decades of automotive sector experience, Nava will lead the development and execution of the automaker’s integrated marketing strategies, spanning brand positioning, retail operations, customer relationship management (CRM), digital platforms, sponsorships, and national events.

Nava steps into the leadership role following a recent tenure at Google Canada, where she served as a senior account executive partnering with automotive OEMs to deploy advanced marketing and technology solutions.

Prior to that, she spent over 18 years at General Motors of Canada, holding multiple senior management portfolios including national marketing manager for Chevrolet, national retail and operations manager, and media relations manager.

“Her depth of experience and forward-thinking approach will strengthen our marketing capabilities and support continued growth across our business,” stated Steve Flamand, president and CEO of Hyundai Auto Canada.

As a core member of the executive team, Nava will serve as the primary internal and external point of contact for all marketing programs, working closely to align corporate deployment strategies with Hyundai’s national dealer network.