HGreg announces the official arrival of British brand INEOS Automotive in Québec and becomes the exclusive distributor of the INEOS Grenadier lineup in the province. The vehicles will be offered through a brand-new dealership currently under construction in Laval, marking an important milestone in HGreg’s expansion into the premium and specialty utility vehicle segment.

The first INEOS Grenadier models have already made their way to Québec and can be seen at the future HGreg INEOS Grenadier dealership, located at 1950 Boulevard Chomedey, Suite 100, in Laval. Orders and purchases will be possible starting June 1^st, while the dealership’s official opening is expected this summer.

With this new banner, HGreg is expanding its automotive lineup with a vehicle designed for drivers seeking durability, versatility, and uncompromising off-road performance. Built for outdoor enthusiasts, adventurers, and off-road driving fans, the INEOS Grenadier stands out as a modern utility vehicle engineered to handle Québec’s demanding conditions, from harsh winters and challenging roads to long nature getaways.

Featuring a ladder-frame chassis, permanent all-wheel drive, high ground clearance, and engineering focused on durability, the Grenadier and Quartermaster capture the spirit of classic 4x4s while incorporating the comfort, safety, and technology customers expect from a modern vehicle.

“The arrival of the INEOS Grenadier marks an important milestone for HGreg and demonstrates our commitment to offering Québec consumers exceptional vehicles that meet specific needs,” stated John Hairabedian, President of HGreg. “Québec is a natural market for the INEOS Grenadier. Whether for work, outdoor adventures, or winter conditions, the Grenadier was designed to handle the many conditions this region is known for.”

Developed by INEOS Automotive in collaboration with several world-renowned automotive partners, the Grenadier was designed without compromise to deliver an authentic, sustainable, and reliable driving experience, both on the road and off the beaten path.

“From the outset, our goal was to create a truly modern and practical utility vehicle, designed for those who need a capable and durable 4×4,” said Marcel Guay, Head of Canada and Mexico, INEOS Automotive. “Québec is a particularly strategic market for us because of its climate, its outdoor culture, and drivers’ interest in rugged, versatile vehicles. We are very pleased to be partnering with a trusted partner like HGreg for our official launch in the province.”

Thanks to this exclusive partnership, HGreg will handle sales and service for INEOS Grenadier vehicles throughout Québec. Customers can now see the different models in person, get information from specialized sales consultants, and reserve their vehicle by visiting hgregoireineosgrenadier.com.