Montreal-based SME Matador AI, a leader in artificial intelligence and automation solutions for the automotive industry, has officially been named a preferred partner of Nissan USA in its new category dedicated to AI-powered lead engagement. Since its first collaboration with Nissan in 2020, Matador AI has helped hundreds of Nissan dealerships modernize lead follow-up, increase showroom appointments, and convert more shoppers into loyal customers.

“We are proud to be recognized as an official preferred partner in Nissan USA’s very first category dedicated to AI-driven lead engagement,” said Nick Cossette, Co-Founder and CEO of Matador AI. “AI is far more than a competitive advantage—it is quickly becoming the engine of modern retail. When every customer receives an instant, intelligent response, dealerships drive higher engagement, secure more appointments, and deliver a smoother purchasing experience for both customers and staff.”

The evaluation to earn this designation involved multiple rounds of product reviews, performance audits, and capability assessments. The Nissan team evaluates how each platform manages lead engagement, AI-driven messaging, compliance, reporting, and ease of integration. Matador AI earned this designation only four months after submitting its application.

Matador AI is the #1 conversational AI platform in the automotive industry, designed to fully automate sales and service conversations for dealerships. Its AI sales and service agents help dealers follow up with customers, schedule and confirm appointments, and engage shoppers throughout the entire vehicle ownership lifecycle. Matador also offers dealer-focused chat AI and voice AI to answer questions, qualify buyers, and capture more opportunities 24/7—whether customers connect online, by text message, via a website, or over the phone.

“Developed by people with extensive experience in dealership operations, the Matador platform is built around the realities of automotive retail,” explained Kevin Esmezyan, Chief Product Officer at Matador AI. “It enables dealers to capture more opportunities they’ve already paid for, turn an initial contact into an appointment, and ultimately close more sales. On average, our customers see a 25% increase in their overall lead conversion rate after deploying Matador.”

Since its inception, Matador AI has been at the forefront of delivering practical, ready-to-use AI for dealerships, across both sales and service. Rather than forcing generic processes, Matador builds customized models tailored to each dealership’s unique workflows—a key advantage that sets the platform apart. An ever-growing library of revenue-generating automations addresses real dealership challenges across their operations, from sales follow-up and vehicle exchange campaigns to customer retention and communication throughout the client lifecycle. Everything is accessible through a simple, user-friendly dashboard and integrates with major CRM and dealership management systems, including Elead, VinSolutions, DealerSocket, Reynolds, CDK, Dealertrack, and many more.

Founded in 2019 by automotive industry leaders, Matador AI today employs more than 100 people who collectively serve over 1,000 dealerships across North America, spanning a wide range of domestic and imported brands.